TikTok is introducing a new feature that permits them to lessen the volume of artificial intelligence-produced videos appearing in their streams. This initiative comes as the company revealed that it currently hosts more than 1 billion AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a widespread launch. This shift comes amid a rise in content created by AI, driven by emerging video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising channels on a popular video site primarily display AI-generated videos. A significant portion of this output is deemed “AI slop”, a label for substandard, mass-produced content that is typically absurd or bizarre.
Based on user feedback that numerous viewers enjoy content made with AI tools, ranging from computer-generated images to science explainers, and we intend to offer the community the ability to increase or decrease of that, depending on their own preferences,” commented a company executive.
Scale of AI Content
The platform disclosed that there are now 1.3bn videos on its service identified as artificially created. In total, more than 100 m videos are added to the service daily, making AI-generated material a limited portion of its complete catalog.
User Control Features
Users will be able to reduce or increase the amount of AI content they see by opening the content preference feature in the platform and picking AI-made media. Further subjects that currently be modified under the setting encompass politics, style, beauty, and dance.
Platform Guidelines
TikTok’s policies oblige creators to identify lifelike artificially created content, and it bans malicious fake videos of well-known individuals or emergencies. Any authentic-looking AI video that is without a tag can be deleted under its community policies.
In addition, the platform will henceforth add an “AI-made” label to content made using its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is designed to deter users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The platform is furthermore establishing a $2 million AI literacy fund for professionals and groups to develop educational content about using AI responsibly. This project will benefit charitable organizations focused on teaching programming and robotics.
Content Safety Approach
The video-sharing app has justified its moderation strategy, during discussion over intentions to make redundant numerous safety staff in the United Kingdom. TikTok is planning to cut 439 jobs in its trust and safety department in the UK capital, with trade unions and internet security professionals voicing alarm that people are being substituted by automated systems.
A senior executive stated that people-led review would remain essential, but automated tools can protect employees by filtering out the most distressing content before it has to be seen by humans. The company stated a notable drop in disturbing and violent content handled by human moderators over the past year due to intervention by its machine learning processes.
We believe it is crucial to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of harmful content as swiftly, which is why a significant AI assistance is proving valuable work at speed.”
